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“China-Maxxing”: MSM’s New World Order Propaganda Goes Into Overdrive

The messaging is as transparent as it is cringe-inducing.

Kit Knightly

About two weeks ago, I started  noticing a lot of anecdotes popping up on my social media feeds about just how dawg-gone awesome China was.

Stuff like this, which I saw not ten minutes ago…

This is not by any means an unprecedented event, and can usually be pegged up to blue ticks chasing monetised engagement, bot accounts just spitting noise into the void, state-backed actors working soft-power narrative formation, the ideologically captured doing that same work for free…or some combination of any or all.

At first I deemed it worthy of a raised eyebrow and not much more.

But it seems this vibe is contagious, and it has spread through the media ecosystem until even the largest plodding land-giants were infected.

Suddenly, I was seeing “gee whiz China is cool” stories from major outlets every day, or even several times a day.

This is a pretty routine example; note the favourable comparison to the US, which is a major recurring theme.

The message is becoming clear: China is the good guy now. And that’s not me oversimplifying for comedy’s sake, that’s a direct quote from a member of the UN’s AI advisory board, according to The Guardian.

China now the ‘good guy’ on AI as Trump takes ‘wild west’ approach, MPs told

And it’s not just AI, China is becoming “the good guy” in drug research according to WSJ…

And EV development according to CBS…

And tourism, according to Bloomberg…

And foreign policy, according to, well, Foreign Policy…

The stories keep on coming, and they are not subtle.

Maybe China should take a bigger role in global leadership, says Bloomberg (again)…

These are all from just the last week. A cursory Google turns up four more from the last 24 hours:

The Financial Times: “Foreign carmakers turn to Chinese technology to remain relevant”

The Economist: “The world wants Chinese tech. China is determined to keep it”

The Independent: “China unveils technological breakthrough that could one day propel drones indefinitely”

Deutsche Welle: “China’s chip ambitions shake up global tech industry”

It never ends.

By far the cringiest of these blatant propaganda efforts is reserved for the AP, which reports

The ‘becoming Chinese’ meme shows China’s soft power moment is here

Are you aware of the “becoming Chinese” meme? Because I consider myself somewhat au fait with the young ‘uns and their “memes”, and I’ve never heard of it.

But it does have a Wikipedia page, which was created two months ago. Hmmm.

Anyway, according to the AP article [emphasis added]…

In recent months, 20-somethings around the world have taken over social media with posts enthusing about how they’re embracing Chinese ways of life. Videos proclaiming users are “Chinamaxxing,” or “in a very Chinese time of their lives” — namely by drinking hot water with boiled goji berries, eating dumplings or wearing slippers in the house, or flying to China and gushing about its modern infrastructure — are racking up millions of views.

Doesn’t that sound just so organic? Isn’t China just so hip and with it and down with the kids?

Now, supposing these “chinamaxxing 20-somethings” exist, and are indeed “taking over social media” with pro-China content, doesn’t that bear some interrogation?

For example, we should remember the existence of “influencer factories”. Warehouses full of young women, posing on domestic sets, selling a fake Instagram lifestyle to other young women.

If this kind of dystopian infrastructure is out there enabling cosmetics brands and fashion labels to hawk mascara and sundresses…what hellish factories, at what immense scale, are pushing ideas on behalf of global powerbrokers?

Eg perhaps all these allegedly totally real young people praising China on YouTube or Instagram? The AP headline even mentions “soft power”, but never questions the reality of this supposedly natural digital phenomenon.

Whether that’s a deliberate lie or an indication of how these kinds of questions have been trained out of the journalistic class I don’t know, and couldn’t say which is worse.

Whatever the propaganda mechanisms are, and however they work, they seem to be having an impact.

Axios reports that the number of Americans with a positive view of China has increased from 14% to 28%

The percentage of Americans holding favorable views of China rose for the third straight year, according to an annual Pew survey, and has nearly doubled since 2023. Meanwhile, the share of Americans who view China as an “enemy” has fallen significantly over that time.

…except, of course, that’s part of the propaganda as well.

Polls are tools for shaping opinions as much as metrics for measuring them. Persuasion by the creation of a fictional consensus. This poll is likely made up, to one extent or another, and even if it’s not…well, what do you expect to happen when you blast “China rocks” from every speaker on the planet?

ChinaMaxxing is nothing new

It’s important to note that this pro-China love-in is not the start of something new, just a re-launch of a previously failed product.

We’ve seen several attempts at “Chinamaxxing” before.

I’m old enough to remember six long years ago, when it was de rigeur among Western talking heads to glaze China’s contempt for individual rights amid their handling of the Covid “pandemic”, and western academics were sighing wistfully over the CCP’s ability to nail people inside their homes.

Only last summer, the Economist was telling us that “China has suddenly become cool”, adding the hilarious qualifier “That is not mainly thanks to party spin doctors”.

Everybody got that? It’s NOT spin doctors, it just kinda happened!

…and now it’s just kinda happening again.

China is just so awesome that young people flock to it because of their clean cities and superior urban architecture!

This is just true, and not the product of spin doctors or propaganda or anything.

China is also making such impressive progress in biopharmaceutical research, electrical engineering and telecommunications that – despite them being (allegedly) an enemy nation – the Western press just have to talk about it!

The messaging is as transparent as it is cringe-inducing.

This has been the predictable destination of our propaganda journey for years, and we’re back there again.

As the US/Israel pivot to heel, China will continue turning face until we have our shiny New Multipolar World Order.

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Spudgun
Spudgun
Apr 21, 2026 7:47 PM

So the new Chinese ‘super embassy’ is going to be on the site the royal mint used to occupy. It was the loss of British silver stocks to pay for Chinese tea, porcelain etc that lead to Britain becoming China’s smack dealer, in order to recover it’s dwindling silver supply.
That Britain would hand China such a moral victory just isn’t plausible.
“All the world’s a stage” as probably Francis Bacon said.