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Flashback: “Covert Moral Enhancement” – Happy Pills in the Water Supply

Kit Knightly

Close-up of hand putting white tablet into clear glass of water on blue background

This article was originally published six years ago, at the height of Covid hysteria. I remember writing it in a couple of hours, fueled by shocked outrage.

The paper I was responding too was the stuff of nightmares, filled with horrific newspeak language made all the more appalling by its coy euphemisms.

I wanted to bring it back today because, while the article I responded to was about Covid at the time, the idea predates the “pandemic” by several years.

This toxic idea has not gone away, even if you haven’t heard it in a while. It’s being debated in ethics journals to this day.

And, as you sit in sweating in the summer heat, and the news gives blaring updates about alleged record temperatures and heatwave death tolls, remember that the original “defectors” who needed “covert moral enhancement” …were climate change sceptics.

Enjoy
KK

*

Four days ago the Conversation – an “independent source of news and views, sourced from the academic and research community”published an article headlined:

‘Morality pills’ may be the US’s best shot at ending the coronavirus pandemic, according to one ethicist

The article’s author is Parker Crutchfield, an Associate Professor of Medical Ethics, Humanities and Law at Western Michigan University, and his argument can be broken down into four key points:

  1. Wearing masks and social distancing are good for public health
  2. People who refuse to follow these rules are “defectors” who need to be “morally enhanced”
  3. This moral enhancement can be achieved with medication to make people more “empathetic” and “co-operative”
  4. This medication should be compulsory and/or administered secretly via the water supply.

I swear I’m not exaggerating. Not even a little bit. To absorb the full horror I suggest you read it for yourself (and then read the comment section as well, it will make you feel better) but, if you’re not so inclined, here are some choice quotes:

like receiving a vaccine to beef up your immune system, people could take a substance to boost their cooperative, pro-social behavior.

Moral enhancement is the use of substances to make you more moral. The psychoactive substances act on your ability to reason about what the right thing to do is, or your ability to be empathetic or altruistic or cooperative.

These substances interact directly with the psychological underpinnings of moral behavior […] Then, perhaps, the people who choose to go maskless or flout social distancing guidelines would better understand that everyone, including them, is better off when they contribute, and rationalize that the best thing to do is cooperate.

Another challenge is that the defectors who need moral enhancement are also the least likely to sign up for it […] a solution would be to make moral enhancement compulsory or administer it secretly, perhaps via the water supply.

This isn’t just a panicked response to an unforeseen emergency, Crutchfield’s area of bioethics research focuses on “questions like how to induce those who are noncooperative to get on board with doing what’s best for the public good”, and a look through his articles reveals that this is an agenda which pre-dates our current “pandemic”.

There’s The epistemology of moral bioenhancement from 2016 and then Compulsory moral bioenhancement should be covert from just last year.

This isn’t just about masks, if it were implemented it would be a lot more far-reaching. From masks to vaccines to anything else, beyond even the “pandemic”. The author admits as much himself [our emphasis]:

But a strategy like this one could be a way out of this pandemic, a future outbreak or the suffering associated with climate change.

Happy Pills in our water to make us proper cooperative citizens? “Covert moral enhancement” to produce “superior post-persons”?

That is literally “Soma” from Huxley’s Brave New World. It can’t be satirized or exaggerated. It is the very zenith of dystopian horror. And it is being seriously suggested by research scientists in apparently respectable publications.

This may be just one article in a comparatively small (and murkily funded) magazine, but that’s how it starts.

Of course, it also further feeds into the stream of propaganda which seeks to dehumanise those who express dissent.

We’ve already been told that “defectors” are more likely to be narcissists or psychopaths, and seen them subject to police brutality with total impunity.

New Zealand are setting up “quarantine centres” where you will have to stay “indefinitely” if you refuse a to be tested.

And now it’s being seriously posited that those who refuse to comply should be subject to covert medication to render them more malleable to the “public good”.

It’s not hard to see where this is going. Show this article to everyone you know. People have to be told what their world is being turned into, while we still have the brainpower to stop it.

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Thistopia
Thistopia
Jun 25, 2026 11:49 PM

They’re already doing it psychologically, with the use of the word mysogeny as an example, swallow all our debilitating dogma or you must hate all women. Its always choice without a choice.

Albert Anderson
Albert Anderson
Jun 25, 2026 10:57 PM

Reminds me of Nurse Rached in One Flew Over the Cuckoo’s Nest.

I think the key question is, “is it immoral to kill the motherfuckers that want to make us moral?

Because if those aren’t fighting words, I don’t know what are.

Veri Tas
Veri Tas
Jun 25, 2026 10:31 PM

“Soma” is spot on. The alien psychos have been at it ever since the Anunnaki in Sumerian times – so the story goes – meddled with our cognitive abilities, making us just smart enough to do their work (and die in wars on their behalf) but so dumb as to never comprehend our servitude to them.

Not so long ago the PTB considered putting statin drugs into the water supply to further mess with our brain power and weaken our muscles and hearts, the heart being a muscle. Not that anyone should be drinking tap water for other reasons too.

red lester
red lester
Jun 25, 2026 9:56 PM

Here is a horror story about happy pills:

https://robertyoho.substack.com/p/445-jordan-peterson-his-gift-his

Manfred Johann Schmuckers
Manfred Johann Schmuckers
Jun 25, 2026 9:52 PM

… best of “bioethics” …

‘Morality pills’ may be the US’s best shot at ending the coronavirus pandemic, according to one ethicist
https://theconversation.com/morality-pills-may-be-the-uss-best-shot-at-ending-the-coronavirus-pandemic-according-to-one-ethicist-142601
Published: August 10, 2020 –  Parker Crutchfield

Compulsory moral bioenhancement should be covert
https://pubmed.ncbi.nlm.nih.gov/30157295/
Parker Crutchfield
Bioethics. 2019 Jan; 33(1):112-121.
doi: 10.1111/bioe.12496.
Epub 2018 Aug 29.
“Abstract
Some theorists argue that moral bioenhancement ought to be compulsory. I take this argument one step further, arguing that if moral bioenhancement ought to be compulsory, then its administration ought to be covert rather than overt. This is to say that it is morally preferable for compulsory moral bioenhancement to be administered without the recipients knowing that they are receiving the enhancement. My argument for this is that if moral bioenhancement ought to be compulsory, then its administration is a matter of public health, and for this reason should be governed by public health ethics. I argue that the covert administration of a compulsory moral bioenhancement program better conforms to public health ethics than does an overt compulsory program. In particular, a covert compulsory program promotes values such as liberty, utility, equality, and autonomy better than an overt program does. Thus, a covert compulsory moral bioenhancement program is morally preferable to an overt moral bioenhancement program. …”

Beneficial Bloodsucking (!)
https://onlinelibrary.wiley.com/doi/epdf/10.1111/bioe.70015
Parker Crutchfield, Blake Hereth
bioethics – Volume 39 – Issue 8 – Pages 772-781 – October 2025
https://doi.org/10.1111/bioe.70015
First published: 22 July 2025
… with 58 references to “follow the science”

Bioethics, Biologicial Warfare and Fascism became “One” ( Hellth )
Incl. PABS/DURC/BRWC/GCBR/GOF driven by CEPI/GAVI/WHO and more.
Where are the Judges ?

Thistopia
Thistopia
Jun 25, 2026 10:41 PM

Before my mother realised I was the bad influence, she tried to introduce me to ‘good’ kids she found at church or somewhere. We lived in a house in the woods, I went a bit feral. Anyway this kid turns up and we walked down the hill, and he points to a plant I saw every day, and gives the Latin name in a sneery, know all way. So I turned round and pointed to a tree and said beech, and climbed right to the top which was fifteen feet higher than the surrounding trees, and waited till his car drove away before coming down.
My point is that whereas fighting and pushing each other around, would get heavy as you got bigger and kind of became embarrassing, which taught you to avoid and resolve conflict. These specky egghead types don’t learn to do this, and I can’t help thinking their youth misspent with their nose in books, creates an animus that they are unaware of. You only have one chance to be a kid and they missed it.

Bitflippper
Bitflippper
Jun 25, 2026 9:40 PM

Ad hominem responses to objections or dissent only show the lack of proof from the objecting person to support their position. If they had real, verified counterpoints, bring them up. Let’s have a lively debate on a subject, respecting each other’s position. Attacking the other person only proves how shallow a thinker the person is.

Slogan slinging is the other technique. “The science is settled.” Science is never settled. New data can come along at any time and force a whole re-think of a given subject. Other popular name calling words are fascist, racist, antisemitic, misoginest: take your pick; there are dozens popular these days. Such labels add nothing to the discussion. They only serve to show how shallow the thinking is of the person using them.

And the final point: what makes you think you are right? What makes you think there can be no other viewpoint or position other than your own? Really? You are that enlightened in your thinking? So, what do you do when, down the road, the popular viewpoint changes to something contrary to your current viewpoint.

You should always be open to different viewpoints, different perspectives. You don’t have to believe them or go with them, but you should at least listen and consider. Modify your own opinion if there is merit; reject if not.

Taboo
Taboo
Jun 25, 2026 9:23 PM

How ironic that it was they and not us who got the ‘covert enhancement’.

He who laughs last…..

The freedom which comes from knowledge is not for everyone.

For the great majority a full fridge and a Netflix subscription are much more important.

Let zoo animals out of their cages, and they return the next day begging to be fed.

Rhys Jaggar
Rhys Jaggar
Jun 25, 2026 9:12 PM

Americans are always the ones going on about morals and morality, whilst being the most brutal global murderers on the planet.

It was ever thus: when the British Empire was crushing all around it, the levels of Christian hysteria from Establishment pulpits was absolutely deafening. The Spaniards ‘went to serve God and also get rich’ when being Conquistadors in Central- and South America.

I’m sure we can all see the same coming from the Islamic colonisations currently underway.

And as for Jews, it does seem that they have started to enact an imperialistic strategy: not content with Israel, they now want to colonise Cyprus, Ukraine, Patagonia and Somalia. And we all know about their self-righteousness masquerading as morality…..

theobalt
theobalt
Jun 25, 2026 9:08 PM

There was a “shady” report that they have put the vax in some children’s juices and soda brands… every time I have juice or soda I’m not comfortable.

Anyone else heard of this? Maybe know of some brands?… Of course that is the hardest thing to find out…

KiwiJoker
KiwiJoker
Jun 25, 2026 8:47 PM

This draws the intelligent persons attention to an oft neglected operative paradigm:

The conspiracy of plumbers.

It is glaringly obvious that ‘happy pills’ in the water supply will clog up the water delivery infrastructure both at a municipal level and at the domestic level.

To simplify…

You turn on your tap: no water comes out: you call the plumber to fix it: it is expensive: plumber removes ‘happy pills’ deposits them once again into the water supply (via the ‘United Front of Plumbers in Power’) and the cycle of infinite plumbing expense continues.

So there’s the reason and also the Achilles heel of this proposed programme — the plumbers make extraordinary profits and the ‘happy pills’ never reach their targeted potential.

Typical bureaucratic reductionism in wasteful action.

.