Most of us in the UK-based alternate media are familiar with the Integrity Initiative by now. A disinformation campaign funded by the foreign office through the (very dodgy sounding) Institute for Statecraft. Their job was to smear people opposing Theresa May’s government – be they foreign or domestic. Less well-known in this country is New Knowledge, a direct US-based parallel of the Integrity Initiative. They’ve been conducting “counter propaganda” and “social media experiments” in the US since 2015, but only just hit the headlines.